MediaPubs email network is focused on performance; we clean our lists proactively to optimize deliver ability and responsiveness.
We run a daily cleansing program that removes inactive emails. The list also receives fresh new subscribers on a daily basis, making it possible to regularly send to the lists without seeing a decline in performance.
Note: the major difference between our method and traditional CPM is the relationship we have with the subscriber. We provide you an endorsed offer as a way to help improve back end conversions.